A Brief Introduction of the Department of Media & Communication in China Agricultural University (CAU)
The Department of Media & Communication in CAU was founded in April 2001, and has since then enrolled students annually. CAU was one of the first universities of its kind to set up the communication major in China and start to enroll postgraduates since 2005.
The teaching and academic concentrations of the department include the rural communication, television broadcasting, film studies, journalism, editing and publishing, new media, advertisement and media management, aiming at producing advanced multi-skilled talents who are well trained in the media technology, humanities and social sciences with profound theoretical bases and practical abilities.
师资力量 TEACHING STAFF
After years of development, the department has employed 19 full-time teaching staff, 10 of whom are supervisors of graduates. Besides, the department has 5 adjunct professors and 12 advisors who have been invited from Renmin University of China, Beijing Film Academy, People's Daily, CCTV and other famous media in China.
研究成果 RESEARCH ACHIEVEMENTS
In recent years, the teachers in the department have undertaken 2 national projects, 12 ministerial projects, and more than 10 projects of university level. They published more than 20 academic monographs. Rural Communication Studies was the first to propose a theoretical framework for the rural communication studies, which had a huge impact on the China’ communication studies at the time of its publication. The staff of the department has published more than 140 essays, and over 80 were published on CSSCI and Core journals. The TV series of various kinds produced by the department have won over 70 awards at home and aboard. More than 30 audiovisual materials have been formally released.
教学成果（科研、学术深造、得奖） TEACHING ACHIEVEMENTS
学生制作的影视纪录片作品多次荣获中国纪录片国际选片会、全国科技DV影像大赛、中国•西安国际民间影像节、国际大学生新媒体文化节等国内外知名纪录片大赛的重要奖项。其中，《重影——乡土中国系列纪录片》获得第二届中国•西安国际民间影像节“校园文化”主题单元组委会大奖，吴启慧、顾瞳瞳拍摄的《地铁人生》获得首届国际大学生新媒体文化节暨“我与奥运”北京—伦敦连线视频大赛特等奖。此外，高徽同学拍摄的《泥娃娃（Clay Doll）》还入围联合国不同文明联盟和国际移民组织UN-AOC（United Nations Alliance of Civilizations）的PLURAL + 2010影像节决赛，李学刚同学在第十七届北京大学生电影节主持人选拔赛中获得冠军。
The students in the department have made great achievements in the process of their studies and practices. They have published more than 20 essays on CSSCI and Core journals, more than 150 essays on official newspapers, more than 2200 essays on a variety of campus media. In addition, they have been actively involved in the editing and publishing of 5 academic monographs, and more than 20 audiovisual works they made have been broadcast on TV.
The students’ TV documentary works have won numerous awards on various occasions: International Selection Conference of China Documentary Film, National Science and Technology DV Contest, Xi'an–China International Folk Video Festival and International Collegiate New Media Cultural Festival, etc. The Ghosting – Rural China Documentary Film Series won the Organizing Committee Award in the unit of “Campus Culture” in the 2nd Xi'an–China International Folk Video Festival. Subway Life made by Qihui Wu and Tongtong Gu won the Special Award in the unit of “Olympic & I” London–Beijing Connection Video Contest in the first session of the International Collegiate New Media Cultural Festival. Besides, Clay Doll shot by Hui Gao had been shortlisted in the final contest of PLURAL + 2010 Video Festival organized by UN-AOC (United Nations Alliance of Civilizations). Xuegang Li, a student from the department took the first place in the Moderator Trials for the 17th Beijing University Students’ Film Festival.
The television and radio advertisements produced by the students in the department have won many awards at such contests as Times Advertisement Golden Calf Prize and Advertisement Competition for Chinese University Students. The works The Unknown Next shot by Kaili Lan, Linxin Wang, Tonghua Xie, and Yiwen Zhang won the Silver Prize for the video advertising in the 3rd Hyundai Motor Students’ Creative Marketing Contest in 2012.
深造就业 FURTHER EDUCATION AND EMPLOYMENT
Up to 50% of the graduates from the department choose further education. They go on to various famous universities at home and aboard like New York University, Temple University, Boston University, Texas A & M University, University of Miami, University of Michigan, University of Loughborough (UK), Waseda University (Japan), the University of Hong Kong, The Chinese University of Hong Kong, Tsinghua University, Peking University, Renmin University of China, Beijing Film Academy, and Communication University of China, etc. At the same time, our graduates work as editors, publishers, reporters, program designers, advertisement designers, PR personnel, managers, etc. in many famous news media organizations, publishing houses, the propaganda departments, education departments, agricultural technology promotion departments of the central and local governments and enterprises, as well as the international 4A advertising agencies and public relations firms.